The Zap nobody owns.
Someone in marketing built it eighteen months ago. They left. The automation is still running. It's quietly corrupting your CRM data and nobody knows.
Automation that an enterprise audit team would sign off on. Not a Zap that broke last Tuesday and nobody noticed until a customer complained.
Someone in marketing built it eighteen months ago. They left. The automation is still running. It's quietly corrupting your CRM data and nobody knows.
SOC-2 auditors ask 'show me what changes when a deal closes.' The honest answer: 'I think a Zap fires, and then maybe an email, and probably a Slack message? I'm not sure.' That answer is a finding.
A field gets renamed in your CRM. Six automations break. You discover this three weeks later when someone notices the renewal pipeline isn't auto-updating. By then, twelve renewal opportunities have been missed.
Same model as our other practices: fixed-fee 30-day starter, then custom for larger work.
For automation work specifically, we offer an optional ongoing retainer: a monthly fixed fee covering monitoring, breakage response, and a defined number of new scenarios per month. Many clients take the retainer because automation is one of those things that breaks silently when nobody's watching.
The system that's been on the roadmap for two years. The migration that's already failed once. The AI strategy that didn't make it past the deck. That's the one we want.
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